From a quiet Shopify storefront to a category contender. In three months we rebuilt the brand's digital engine — social, site, influencer programme, and paid media — and turned attention into revenue.
6K → 25K followers
$2K → $30K / month
Meta & Google paid
End-to-end transformation
A beautiful product with almost no audience and a storefront that wasn't converting.
DaLuna came to us with strong product-market fit on paper — a loyal pocket of repeat buyers, glowing reviews, and a founder with taste — but the digital footprint didn't match the brand. Instagram was sitting at 6,000 followers with low engagement, the Shopify store was generating around $2,000 a month, and there was no system in place for paid acquisition or influencer marketing.
The goal was simple but ambitious: make DaLuna feel inevitable. Build the audience, rebuild the funnel, and turn the brand into a category contender in one quarter.
Four moves, one connected system.
We didn't treat social, site, influencers and paid as separate workstreams — they fed each other. Content powered the ads. Influencers powered the social. The new site closed the loop. Every move was measured against revenue, not vanity.
Instagram, rebuilt from the grid up
A new content system — daily posting, weekly Reels series, a recognisable visual language. We ran the channel end to end: strategy, creative, copy, scheduling, and community.
6K → 25K in 90 daysAn influencer programme that actually paid back
We sourced, briefed, gifted and tracked dozens of creator partnerships. Tight briefs, clear UTMs, and a tier structure that let us scale spend on the partners who drove real orders.
Dozens of creators activatedA Shopify rebuild designed to convert
We redesigned and rebuilt the storefront from scratch — faster, sharper, mobile-first. Product pages structured around objections. Checkout flow stripped of friction. Conversion rate climbed in week one.
Shopify, redesigned & relaunchedMeta & Google ads at 6x ROAS
A creative-led paid strategy — UGC, founder content, and influencer cut-downs feeding cold and warm audiences. Tight measurement, daily iteration, weekly creative refresh.
6x return on ad spendThe kind of content that did the heavy lifting.
Every follower, sale, and ad result traced back to the creative. Here's a look at the kind of content we produced for DaLuna — built to stop the scroll and sell the product.
Clips play muted on loop when in view — tap the controls to unmute.
The reels that grew the following.
A snapshot of the organic social content we produced and posted — the creative engine behind the jump from 6K to 25K followers. Scroll to browse.
90 days. Every metric moved.
Want results like this?
If you're a brand with a great product and a quiet digital footprint, we should talk. We take on a small number of partners each quarter.
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